What we do

Hunger Action Los Angeles (HALA) works to end hunger and promote healthy eating through advocacy, direct service, and organizing.

Some of our ongoing projects include:

  • ANTI HUNGER EDUCATION AND ORGANIZING
  • CITY FOOD POLICY
  • MARKET MATCH BONUS PROGRAMS
  • CALFRESH OUTREACH
  • POLICY TRAININGS
  • PEOPLES GUIDE TO WELFARE HEALTH AND OTHER SERVICES (publication)
  • HOLLYWOOD HEALTH PARTNERSHIP
  • FOOD JUSTICE NEWS

HALA Projects list.

  • Featured page

    Vote-LA2050

    Vote Now To Help Thousands in LA County Afford Healthy Food!

    Market Match—an Oasis in LA’s Food Deserts

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    Hunger Action LA’s Market Match program is competing for a grant, decided by your votes, in the LA 2050 competition.

    Vote online between today and September 16, 2014, and help Market Match expand to more markets in LA County.

    Go to LA 2050 Site to Vote →

    Through Market Match, low income people are able to obtain up to $10 each market day in bonus coupons for fresh fruits and vegetables, grown by certified farmers in California, including greens, stone fruit, root vegetables, and all the rest of our state's locally grown bounty. Participants include people recieving CalFresh (Food Stamps), WIC,Social Security, and SSI (for seniors and people with disabilities.)

    Now in its fourth year, Market Match has served over 12,000 families and individuals in LA County. Market locations include Central LA, Compton, East LA, Gardena, Huntington Park, Long Beach, Monterey Park, Pomona, and Santa Monica among others. Winning the LA 2050 grant spearheaded by the Goldhirsh Foundation will help us expand to up to 8 new markets in 2015.

    Market Match is a four way Win-Win-Win-Win: It reduces hunger, makes healthy eating affordable, boosts the California small farm economy, and promotes environmentally sustainable agriculture.

    Votes will be accepted from Today Sept 2, 2014-to Noon, Sept 16, 2014

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    HOW TO VOTE

    1. Go to http://myla2050live.maker.good.is/projects/MARKETMATCH
    2. Sign in—or register as a new user— using your existing Good or Facebook account
    3. Vote for the → Hunger Action Los Angeles Market Match Program Making Healthy Food Affordable in the "LIVE" category
    4. Post it on Facebook---Tweet it---Forward to your friends!
    Continue reading →
  • Featured event

    Dinner & Awards Tickets

    Champions Against Hunger and Poverty Awards

    EARLY BIRD TICKETS
    (ONLY AVAILABLE UNTIL OCTOBER 24TH)

    There are so many unsung heroes who are working tirelessly on behalf of others. The community has selected a variety of champions this year. Help us to celebrate them at the Hunger Action LA Awards and Dinner! Proceeds benefit HALA’s Market Match program, bringing healthy fruits and vegetables to thousands of LA families, seniors and people with disabilities.

    TICKET PRICES:

    • $65 PER PERSON BEFORE OCTOBER 24TH
    • $75 PER PERSON AFTER OCTOBER 24TH, OR AT THE DOOR

    Your donation is tax deductible. Tax ID #: 20-5142259. LA City Info Card V4277 


     

    WHEN
    November 13, 2014 at 6pm
    WHERE
    Kavar East Hollywood Banquet Hall
    $65.00 USD · 1 rsvp
    rsvp
  • Featured page

    Hunger Champion Awards

    Hala Dinner and Awards 2014

    Event: Champions Against Hunger & Poverty Dinner/Awards Ceremony

    Do you know a person or a business that has made outstanding community contributions to reduce hunger and poverty in Los Angeles? Nominate them as a Champion Against Hunger and Poverty. Hunger Action LA (HALA) is awarding people, organizations, and companies whose work meets with its mission at its annual dinner on Thursday November 13, 2014 at Kavar Banquet Hall in East Hollywood. 

    Funds raised for this event will go towards the support of training and advocacy for the community on nutrition, food issues and policies; to support the publication of The People’s Guide; and to support bonus food vouchers for low income consumers through the Market Match program, now at 18 Farmers Markets.

    Help us to identify unsung heroes who are working tirelessly on behalf of others and celebrate them at the HALA Awards and Dinner Ceremony.  Nominations must be submitted by September 5th to allow nominee selection. Award recipients will receive complimentary dinner at event, award, and special recognition at HALA dinner, website, newsletter, and media advisory for event. 

    For more information contact Frank Tamborello at (213) 388-8228 or visit www.hungeractionla.org/awards

    Tickets

    Tickets to the Dinner & Awards event: 

    • $65 PER PERSON BEFORE OCTOBER 24TH
    • $75 PER PERSON AFTER OCTOBER 24TH, OR AT THE DOOR

    Get your earlybird Tickets to the event NOW → 

    Sponsorship Levels

    Title Sponsor $10,000

    • Premier seating for 3 tables of 8
    • “Presented by” name included into event materials
    • Recognition at the event
    • Name or logo featured at the event
    • Full page ad in program book
    • Special acknowledgement in “Food Justice News” newsletter
    • Name or logo as Title Sponsor on HALA website

    Harvest Sponsor $5,000

    • VIP seating for 2 tables of 8
    • Recognition at the event
    • Name or logo featured at the event and in event materialsŸ
    • Half page ad in program bookŸ
    • Special acknowledgement in “Food Justice News” newsletterŸ
    • Name or logo as Harvest Sponsor on HALA website

    Growth Sponsor $3,000

    • VIP seating for 1 table of 8
    • Recognition at the event
    • Name or logo featured at the event and in event materialsŸ
    • Quarter-Page ad in program book
    • Special acknowledgement in the “Food Justice News” newsletterŸ
    • Special acknowledgement on HALA website

    Seed Sponsor $1,000

    • VIP seating for 4
    • Recognition at the event
    • Business Card ad in program book
    • Special acknowledgement in the  “Food Justice News” newsletter
    • Special acknowledgement on HALA website

    Advertise With Us!

    Take this opportunity to promote your organization or business and reach new people!
    Advertisements: Event program will be printed in an 8 1/2 by 11 format.

    Full page (7 by 10):   $500
    Half Page (6 by 9): $300
    Quarter page (5 by 6): $150
    Business card (3.5 by 2): $100

    Artwork must be submitted as electronic files by 10/25/2014. High resolution PDF or JPEG files are preferred.
    Email your ad to: frank@hungeractionla.org

     

    Champions Against Hunger & Poverty Award Nomination Form

     

    Continue reading →
  • Featured page

    Market Match

    What Is The Market Match Program?

    In the Market Match program people who receive CalFresh (food stamps), WIC, Social Security, or SSI will receive $10 in vouchers weekly or monthly (while supplies last) at participating farmers’ markets. Vouchers can only be used on fruits, vegetables and some nuts from certified growers. People can join the program by going to the information booth at any of these participating markets:

    List of Participating Markets, April 2014

     

    We all need to eat more fruits and vegetables to be healthier and protect ourselves from diabetes, cancer, and obesity. But It’s hard to buy fresh produce when you don’t have enough money. Market Match provides free coupons to buy fruits and vegetables that make it easier for thousands of Southern Californians to eat healthier, in collaboration with area farmers’ markets.

     

    • You can get Market Match if you receive CalFresh: WIC: SSI: Social Security: or Social Security Disability. You must spend at least $10 of your own CalFresh or your own money to get $10 worth of Market Match vouchers. Vouchers are available only at the market. Not all farmers markets have the Market Match program: see list
    • Market Match is operated with funding from California Dept. of Food and Agriculture:First 5 LA: Archstone Foundation: and by private donations including from Hunger Action LA, Mar Vista Farmers Market, Griffith Park Neighborhood Council and East Hollywood Neighborhood Council (for the East Hollywood Farmers Market.)
    • The Market Match program is not a government program and is subject to changes depending on funding available.

    How Can You Support the Market Match Program?

    • If you can give $10 each month you will be supporting one family’s Market Match vouchers for that month.
    • Your contribution goes straight to the vouchers, as administrative funding is covered by other donors.
    • Donate by PayPal, The Safe and Easy Way! 

    The Program’s Goals: End Hunger: Promote Health: Boost the Economy: Protect the Environment

    • End Hunger and Promote Health: improve low income peoples’ diets by enabling them to purchase healthier food they may not be able to afford.
    • Boost the Economy and Protect the Environment: increase the amount of public benefit money that is earned by local California farmers growing fruits and vegetables, in the interest of promoting small, local agriculture using sustainable methods.

    Results so far: Market Match has stimulated increased spending of public benefits (CalFresh) on healthier food. The Adams/Vermont, East LA, Gardena, Huntington Park and Long Beach Downtown markets reported increased CalFresh spending of 15% to 40% from 2012 to 2013. Over 6,000 Angelenos have been served by the program since 2011.

    Background of the Program and Statement of Need:

    The economy is forcing poor food choices leading to bad health: Nationwide 46 million Americans now use SNAP (the former food stamp program) benefits---about one in seven. With family budgets becoming tighter, however, it’s recognized that Americans’ diets are suffering as people are forced to choose affordable food rather than what is necessarily nutritious. Fruits and vegetables in particular are more expensive than other foods and likely to be passed over in favor of starchier, cheaper, more filling meals that may lack many essential vitamins and that may contribute to obesity. Obesity, diabetes, hypertension, and heart disease, all related to poor diet, are chief drivers of higher health care costs. The cost is exacerbated to the state when low income people who must be covered by state and county funding have to seek medical treatment.

    Subsidies and incentives work: Studies show that subsidies encourage people to purchase more fruits and vegetables. Bonus coupons are one approach to getting people to eat healthy. Yale behavioral economist Dean Karlan explains: "So in the case of broccoli you'd want to find out who's not eating broccoli and then pay them to eat it," he says. You don't want to necessarily make broccoli cheaper for those who are already buying plenty of it.” (http://www.npr.org/templates/story/story.php?storyId=124610428 )

    Nationwide, four foundations---Fair Food Network, Roots of Change, Wholesome Wave, and Market Umbrella are promoting farmers market incentive programs to address the issue of affordability of fresh produce. Wholesome Wave donated $100,000 to the City Heights Farmers’ Market in San Diego, which operated its own bonus program beginning in 2008, and also attracted startup money from San Diego County Supervisor Ron Roberts . In Michigan, Double Up Food Bucks now operates in 40 farmers’ markets around the state. This program was funded in 2011 by Fair Food Network using $3 million from a nationwide funder plus $1 million in matching grants.

    http://www.farmlandinfo.org/documents/37781/ebt_matching_programs_rachel_winch.pdf

    Benefit to California Economy: The increased use of benefits for locally grown fruits and vegetables brings economic benefit to California farmers rather than sending the money out of state. Many area farmers reside and farm in Los Angeles County itself. The presence of farmers’ markets has also been shown by studies to help the economy of the surrounding area. Finally, the CalFresh program stimulates $9 in economic activity for every $5 in benefits spent.

    Vision for Los Angeles County: The potential for a program like Market Match is enormous and helps address the economic recession and the health crisis caused by poor diet. Market Match is currently operating at 16 Los Angeles County markets, and a relatively small investment of $1 million could spur $1.7 million in area economic activity and combined with other endeavors, provide a concrete way of improving the diet of hundreds of thousands of the most vulnerable county residents. There are 120 farmers markets in LA County, of which 40 accept CalFresh benefits. Bringing Market Match to the remaining 24 markets that accept CalFresh would be a wise investment in ending hunger, promoting health, boosting the economy, and protecting the environment.

    In an age of budgets in billions, this is a small amount of money that can go a long way.

    Continue reading →
  • Donate

    Donations

    Your Tax Deductible Donation is Vital in Supporting The Fight Against Hunger!

    Your donations help fund:

    • Policy Trainings where people can learn about important issues
    • The Peoples Guide to Welfare, Health and Other Services
    • Food Justice News Updates and Alerts
    • General Operations
    • The Market Match Bonus Program
    • Hunger Outreach
    • Hunger Action LA Events

    Donations by Check should made out to Hunger Action Los Angeles and mailed to:

    Hunger Action Los Angeles
    961 S. Mariposa #205
    Los Angeles, CA 90006

    Tax ID# 20-5142259

    Donate
  • Upcoming events

    Thursday, November 13, 2014 at 06:00 PM · $65.00 USD · 1 rsvp
    Kavar East Hollywood Banquet Hall

    Tickets

    Champions Against Hunger and Poverty Awards

    EARLY BIRD TICKETS
    (ONLY AVAILABLE UNTIL OCTOBER 24TH)

    There are so many unsung heroes who are working tirelessly on behalf of others. The community has selected a variety of champions this year. Help us to celebrate them at the Hunger Action LA Awards and Dinner! Proceeds benefit HALA’s Market Match program, bringing healthy fruits and vegetables to thousands of LA families, seniors and people with disabilities.

    TICKET PRICES:

    • $65 PER PERSON BEFORE OCTOBER 24TH
    • $75 PER PERSON AFTER OCTOBER 24TH, OR AT THE DOOR

    Your donation is tax deductible. Tax ID #: 20-5142259. LA City Info Card V4277 


     

    See all events or Host your own

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